Internal Tools For T-Ads

Building internal tools for media owners to streamline ad scheduling and media operations.

Designing internal tools for media owners to streamline ad scheduling and media operations across the DSP platform — reducing friction, surfacing key data, and accelerating workflows for T-Mobile's advertising team.

Your context heading goes here.

Describe how the DSP platform worked before, who uses these tools day-to-day, and what the broader advertising operations landscape looks like at T-Mobile.

Your key insight or research finding here.

What did stakeholder interviews or workflow shadowing reveal? Where were the biggest pain points in the existing process?

Define the operational design challenge here.

What specific tasks were slow, error-prone, or confusing for media owners? What was the cost of the current friction — in time, mistakes, or missed opportunities?

Describe your tool design here.

Walk through the key screens, interactions, and design decisions. How did you structure complex data? How did you reduce cognitive load for power users?

What was the result or impact?

Did the tool ship? What feedback did you receive from the media operations team? Any efficiency gains or workflow improvements observed?