Hi there, I'm Prakriti.
I'm an industrial designer with a strong visual practice, based in India. My work moves across products, systems, CMF, and communication, grounded in human behavior, shaped by material thinking, and pulled toward clarity.
I studied Leather Design at NIFT Delhi, where craft and form first taught me to take materials seriously. Then Product Design at NID Ahmedabad, where I moved into systems thinking, assistive design, and the harder questions around inclusion. Running alongside both has been a consistent freelance practice in brand, editorial, and visual systems, one that keeps me equally comfortable in physical and visual worlds.
Outside of design I'm:
- Collecting objects, references, and small finds from flea markets or everyday life
- Painting, writing, and making things slowly by hand
- Exploring photography, visual storytelling, and documenting what feels worth keeping
- Building personal spaces online to archive what I'm noticing, making, and returning to
Experience
Bosch / Industrial Designer Intern
2025
Freelance / Graphic Designer, Illustrator & Brand Consultant
2019–Present
Itihasikala / Graphic Designer & Photographer
2020–2024
Naymish / Graphic Designer & Social Media Manager
2024
Hidesign / Product & Graphic Designer
2023
Rara Avis / Product Designer
2022
Talent500 / Graphic Designer
2021
Education
NID Ahmedabad / M.Des. Product Design
2023–2026
NIFT New Delhi / B.Des. Leather Design
2019–2023